Where Exhibit
Pop-up Shop
ID1012 Spring 2019 | Project 3 | Jordan Lym, Sophia De Lurgio, Ben Lublin, Margaret Lu, Brett Steenwyk
Where is a fictional company we created that sells the products we made earlier in the Spring 2019 semester. The exhibit is a Where pop-up shop designed to introduce and advertise the brand to the public and offer a unique user experience.
We developed Where to be a unifying label on each of our individual products. Where contains five subbrands that provide categorization of the functional jewelry and one-piece felt shoes, which illustrates the cohesion of the brand as a whole. FormalWhere, OutdoorWhere, and Streetwhere subbrands include the functional jewelry that serves a specific function. AthleticWhere, ComfortWhere, and Streetwhere include the one-piece felt shoes that are wearable in different environments.
Goals
We began the project by defining certain criteria we wanted our design to follow. This gave us a clear path to follow and made it easy to move quickly.
Branding
The greatest challenge of the project was branding. We had to develop a method to combine five separate styles of branding into one cohesive company. We overcame this challenge by creating five "sub-brands" under the canopy of the company called Where.
Functional Jewelry Packaging
The first products we had to design packaging for were our pieces of functional jewelry which greatly varied in size and style. Our design functions as both a package and a display.
Shoe Packaging
The other products we designed packaging for were our felt shoe prototypes. Similar to our functional jewelry packaging, the shoe packaging is multi-modal, functioning as both a package and a display for the product.
Exhibit Design
The last milestone of the project was an exhibit to display the products and the packaging. Our exhibit is a pop-up shop for Where and offers a unique user interaction by allowing the user to push buttons to illuminate the different products.
